Planning and Designing Social Media Page

 As a producer, I have decided to use Instagram as the platform on which we promote our music video. I have decided so due to the fact that adolescents are mostly active on this application. I speak from personal experience because I, myself, was recommended to join Instagram to stay in contact with friends. However, later I started to realise how my account had an influence on me. I would start to like new things that I never imagined I would even speak of just because they were advertised correctly. And it was not the message itself that had the most influence on me but the way it was delivered that left an impact. Short videos with fun music, interactive polls and more. I realised 'the medium is the message,' as McLuhan stated. For this reason, I chose Instagram.

The next step is to post interactive and engaging content so we can reach the target audience i.e adolescents. I will post pictures in an orderly and appealing manner but I also need to post stories and reels (short videos). I will take parts of the music video and post them as reels and use the photography from our shoot days to make attractive posts. I will also post stories with polls and questions so that the audience can speak their views and feel more invited. The music video's link will be in the bio of the Instagram page so that the audience can easily reach to the music video.