Omama’s Blog A2

The audience for our music video is from the teenage age group. Most people that listen to a lot of R&B and even indie will enjoy our music video. People that are fans of artists like Giveon, Olivia Rodrigo and Ariana Grande would also like our music video. Since our target audience includes adolescents, we will run our music promotion campaign on Instagram where such audience is very common. We will make sure we follow strategies to gain as much reach as possible. 

 We need two different outfits for the protagonist. For the beginning, he will be wearing a sweater and very casual pants, showing that the character is a teenager and very casual in his relationship. Later in the  video, he will be wearing a loose fitted formal shirt and a loosely tied tie. This will show the effort he is trying to put after his breakup as a coping mechanism. But the outfit will still be very minimalist showing how it is difficult for him to cope up. 

 We need two locations: one indoors and one outdoors. For the indoors location, we will use a team member's house (probably Azwa's). We will shoot at different places in the house for the different locations we will show in the music video. For the outdoors location, we have decided to shoot during the sunset time at F-9 Park, Islamabad. We have chosen this place since it suits the narrative of our video and it is most feasible to everyone. 

We need a gloomy weather so we decided to shoot in the mid of January. This way we can get a breezy and cold location for our outdoor shoot. We will make sure we complete our shoot before the sun sets completely as it will get really chilly. We will arrange our pickup accordingly.

 I created a storyboard with different shots added with each scene so that we can visualize our video before filming it and bring changes, if needed, accordingly.

Here is the script for our music video. It is likely we add a few changes while shooting but this is the idea and order we will be following. 0-0:05 : Morning car ride , Sun glare ( bright ) 0:05- 0:08 :  A video of flowers seat belted to the passenger seat ( sun light directly onto the rose ( spray some rose water on the flowers 0:08-0:11 : Shot of Character ones eyes dreamy eyes  0:11-0:15: Walking into the park with bouquet.  0:15-0:19: Looking left and right ( impatiently) 0:19-0:22: Looks at the watch ( Up till here all will be warm tones ) 0:22-28 : Looks up in the camera apart from him everything is moving fast behind him ( Lip Sync : " I don't want a friend, I want my life in two ) 0:28-0:35 : Drinks from a flask stands up and leaves 0:35-43: Walks up to the moon lamp on the floor and few dance moves ( Bluish light ) ( High velocity effect whilst dancing ) ( High angle ) 0:44-0:50: Looks up (lip sync: When I'm around slow dancing in the dark)  0:50-1:00: Hugg...

 Due to the slight shift in our music video, I have created two new moodboards that go with the aesthetic of our video. I used Canva and Pinterest for the purpose.

We all planned that the best guy we can cast is Hashir, our own team member. This is because he is our editor and co director which means that he doesn't have much to do on the shoot day except advise. Additionally, he is very expressive with his emotions and just the type of actor we needed. For the side female role, we decided to cast Muskan, again our team member, for the same reasons. We figured it would be better to have the same team members as actors since it was difficult to find someone our age that would be available on our shoot days. For the side male character, we found a friend who was available and after getting an audition from him, we casted him. Side male character, Nasir's audition